Digital expectations for authenticity and change

social media councils © Nick Booth/ Flickr

In a virtual and digital world where great storytelling is now told with authenticity, not hunger for likes or retweets, choosing which media platform to share it on and how to tell it is crucial.

Life or death for your story's existence, really.

You can tell a story, promote a product or yourself, or alert people about changes on every possible social media platform. Each one shares a status, your status, in the present moment.

These tools are tremendous in explaining how you are doing, in a relationship, at your job, in your community, etc.

There are over 2 billion internet users; 2.23 on Facebook active users and 1.9 billion on YouTube.

Our livelihood is so focused on social media. Breaking news can easily center around how one platform breaks, and all its loyal followers seizure to exist.

The most popular apps today:

Facebook, YouTube, WhatsApp, Twitter, Instagram, LinkedIn, and Snapchat.

These platforms forever changed how we start a conversation.

  • YouTube: immersive, in-person experience without having to leave the house

  • Facebook: explanatory, private, requires less expectations for professionalism

  • Twitter: alert audience, with concise notes

  • Instagram: great photo- or video-graphy, engaging

  • Snapchat: A and B or A and B, C, D, E, F, Y, Z conversations; closed-circuit.

Other trending outlets

  • LinkedIn: clean, networking personality platform. Thrifty professionals seeking opportunities through third gateway of communication.

  • WhatsApp: conversations, no presentation of work required. Great for international, free phone calls and texting.

  • Pinterest: memory/vision board

Social media engages conversations, hence the name. But each one has their own strengths and weaknesses. Used ineffectively can result in a loss of followers and making a difference in your digital or virtual communities.

As someone who was born into the era of broadband and dial-up, and now uses new digital frontiers such as smart phones and apps, streaming devices and audio and video outlets--I've seen how storytelling has evolved beyond even my capabilities.

The point to each social media platform: make them separately unique. Drive a focus for each platform. Establish a voice, your objectives, and keep audiences coming back for what you can continue to promise them.

Establishing a voice, those who use it well:

Kate Flowers

UW Communication Leadership program

The Hollywood Reporter

BANGS shoes

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